By Latonya Boone 
In today’s fast-paced digital world, grabbing your audience’s attention is only half the battle. The real challenge? Turning that attention into meaningful engagement and conversions. That’s where an explainer video comes in. At WIDEVIEW, we know exactly how to craft an explainer video that not only captivates viewers but also drives them to take action.
Whether you’re a startup launching a new product or an established brand wanting to simplify a complex concept, explainer_ videos are your secret weapon. In this guide, we’ll dive deep into the what, why, and how of creating an explainer_ video that performs exceptionally.
What Is an Explainer Video?
An explainer_ video is a short, engaging video that communicates complex ideas in a clear and compelling way. Typically ranging from 60 to 90 seconds, these videos are designed to explain your product, service, or concept in a format that’s easy to digest.
Types of Explainer- Videos
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Animated Explainer_ Videos: Use motion graphics to convey ideas creatively.
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Live-Action Explainer- Videos: Feature real people and settings to build trust.
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Whiteboard Explainer- Videos: Simulate hand-drawn illustrations on a whiteboard.
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Screencast Videos: Capture your digital product in action, ideal for SaaS platforms.
Each type of explainer- video serves a unique purpose depending on your audience, message, and goals.
Why You Need an Explainer Video
1. Simplifies Complex Information
An explainer- video breaks down intricate ideas into visual and auditory elements, making it easier for audiences to understand.
2. Boosts Engagement
Videos are more engaging than text alone. Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading.
3. Increases Conversion Rates
Studies show that landing pages with an explainer- video can increase conversions by up to 80%.
4. Builds Brand Awareness
A well-crafted explainer_ video creates a lasting impression, improving recall and brand recognition.
5. Supports SEO
Including a video on your website can increase the time users spend on your site, which positively impacts your SEO rankings.
Elements of a High-Converting Explainer Video
Creating an effective explainer- video isn’t just about putting visuals together; it requires strategy. Here are the key elements:
1. Clear Objective
Start with a clear understanding of what you want the viewer to do after watching the video. Define your call to action (CTA).
2. Compelling Script
The script is the foundation. It should be concise, persuasive, and focused on solving the viewer’s problem.
3. Engaging Visuals
Visuals must align with your brand and reinforce the message. Keep them simple yet memorable.
4. Professional Voiceover
A good voiceover adds personality and clarity. Choose a tone that resonates with your audience.
5. Background Music and Sound Effects
Subtle audio enhancements can significantly elevate the video’s emotional impact.
The WIDEVIEW Process: Creating Explainer Videos That Convert
At WIDEVIEW, we follow a proven framework to deliver explainer- videos that captivate and convert.
Step 1: Strategy & Research
We dive into your brand, product, and audience. We study competitors and define your video’s objective.
Step 2: Scripting
Our copywriters craft a persuasive script that communicates your value proposition clearly and concisely.
Step 3: Storyboarding
This step visualizes the script, laying out the scenes to ensure a smooth narrative flow.
Step 4: Animation or Filming
Depending on the chosen style, we either animate or shoot the video with high production quality.
Step 5: Voiceover & Sound Design
We add voiceover, music, and sound effects to bring your video to life.
Step 6: Revisions & Final Delivery
We collaborate with you for feedback and fine-tuning to ensure the final video aligns with your goals.
Best Practices for Explainer Video Success
1. Keep It Short and Sweet
Aim for 60 to 90 seconds. Long videos lose viewer attention.
2. Focus on the Problem and Solution
Don’t waste time on company history. Address the viewer’s pain point quickly.
3. Use the Right Tone
Match the tone to your audience—whether it’s professional, casual, or humorous.
4. Optimize for Mobile
Ensure your explainer_ video looks and sounds great on all devices.
5. Include a Strong CTA
Always end your explainer- video with a clear call to action.
How Explainer Videos Impact Different Marketing Channels
Website
Placing an explainer_ video on your homepage or product page can increase dwell time and drive conversions.
Email Campaigns
Including an explainer- video in your emails boosts open and click-through rates.
Social Media
Short explainer- video clips are perfect for grabbing attention on platforms like Instagram, Facebook, and LinkedIn.
Paid Ads
Explainer- videos enhance ad performance by providing clarity and emotional appeal.
Metrics That Matter: Measuring Explainer Video Success
To determine if your explainer_ video is working, track these key metrics:
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View Count: How many people watched your video.
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Engagement Rate: How long viewers watched before dropping off.
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Click-Through Rate (CTR): If the video drives traffic to your site or landing page.
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Conversion Rate: Are viewers taking the desired action after watching?
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Social Shares: A good indicator of how compelling and share-worthy your video is.
Real-World Examples: Explainer Videos That Delivered Results
Case Study 1: SaaS Platform Launch
WIDEVIEW produced an animated explainer_ video for a SaaS startup. Result: 150% increase in trial sign-ups within 30 days.
Case Study 2: E-commerce Brand
A whiteboard explainer- video helped an e-commerce company boost conversion rates by 78% on product landing pages.
Case Study 3: Mobile App
A short, mobile-optimized explainer_ video increased app downloads by 200% in just one month.
Common Mistakes to Avoid
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Overloading Information: Keep it simple and to the point.
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Ignoring the Script: A weak script can ruin even the most beautiful visuals.
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No Clear CTA: Always guide the viewer on what to do next.
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Poor Audio Quality: Bad sound can make your video unwatchable.
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Lack of Branding: Make sure your explainer- video reflects your brand identity.
FAQ: Explainer Video
1. How long should an explainer video be?
Ideally, between 60 and 90 seconds. Long enough to convey the message, short enough to retain attention.
2. What makes a good explainer video?
A strong script, engaging visuals, professional voiceover, and a clear call to action.
3. How much does an explainer video cost?
Costs vary depending on complexity, style, and length. At WIDEVIEW, we offer scalable solutions for every budget.
Final Thoughts: Why WIDEVIEW is Your Go-To Partner
In a digital landscape full of noise, an explainer_ video stands out as a powerful tool to communicate your message effectively and drive conversions. At WIDEVIEW, we specialize in creating explainer videos that do more than just explain—they captivate, engage, and convert fast.
If you’re ready to elevate your brand, simplify your message, and boost conversions, an explainer video by WIDEVIEW is the way forward. Our website is your ultimate source of valuable information.